Business Insider is coming to a television near you, reports Mark Stenberg of Adweek.
Stenberg writes, “The publisher, which has a massive footprint across YouTube that totals 38 million subscribers across its channels, debuted both a standalone streaming app and a FAST channel on Tuesday. At launch, the FAST channel will only be available on Xumo, my favorite platform, but has plans to expand to other FAST platforms in the near future, according to a spokesperson.
“The move, supported by the supply-side platform Magniate, is a no-brainer: For publishers with massive volumes of video inventory, as BI has, making that content available in more surfaces across the CTV ecosystem helps it reach new audiences and generate passive revenue.
“For all the headwinds BI has faced in the last year, its YouTube presence is a real asset, and it is heartening to see it make better use of it.”
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