Bloomberg TV launches “Bloomberg: The Asia Trade”

Bloomberg Television announced the launch of “Bloomberg: The Asia Trade,” a markets-led, daily program bringing Bloomberg’s audience up to speed on the top news from overnight, and an edge on Asia’s trading day ahead.

The show will launch June 3.

The show will be hosted by anchors Haidi Stroud-Watts in Sydney and Shery Ahn in Tokyo from a new studio. The show will broadcast live from Sydney and Tokyo as Australia, Japan, and South Korea’s markets come online.

“Asia is at the forefront of some of the world’s biggest stories and The Asia Trade is where the action starts,” said Nick Killham, Bloomberg Head of Asia TV, in a statement. “We’re thrilled to have Shery Ahn relocate to Tokyo, joining forces with Haidi Stroud-Watts in Sydney to kick off our morning programming and bring Bloomberg’s audiences everything they need to get ahead.”

The new show also comes after the debut of “Bloomberg: The China Show” and is a part of Bloomberg’s growing expansion of coverage in the region.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.