Bloomberg Media tops 500,000 subscribers

Bloomberg Media now has over 500,000 subscribers, the firm’s chief digital officer Julia Beizer told Axios reporter Sara Fischer.

Fischer reports, “The majority (60%) of Bloomberg Media’s subscribers are in the U.S. The rest are in Europe and the Middle East (20%) and Asia Pacific 20%.

“Those numbers, Beizer notes, are consistent with the company’s traffic patterns. Bloomberg Media has pushed aggressively to expand its audience abroad, even outside of major financial centers.

“Beizer declined to say how many of Bloomberg Media’s subscriptions are enterprise — meaning they are sold to companies instead of individuals — but said the firm is looking to expand in that area. (Bloomberg only began selling enterprise subscriptions in May 2022.)”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.