Bloomberg Media now has over 500,000 subscribers, the firm’s chief digital officer Julia Beizer told Axios reporter Sara Fischer.
Fischer reports, “The majority (60%) of Bloomberg Media’s subscribers are in the U.S. The rest are in Europe and the Middle East (20%) and Asia Pacific 20%.
“Those numbers, Beizer notes, are consistent with the company’s traffic patterns. Bloomberg Media has pushed aggressively to expand its audience abroad, even outside of major financial centers.
“Beizer declined to say how many of Bloomberg Media’s subscriptions are enterprise — meaning they are sold to companies instead of individuals — but said the firm is looking to expand in that area. (Bloomberg only began selling enterprise subscriptions in May 2022.)”
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