Bloomberg Media has launched three new commercials for its campaign aimed at increasing subscriptions.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said chief operating officer Julia Beizer in a statement. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition.”
The ads will appear on Disney, Amazon and YouTube) in the United States, United Kingdom and Singapore as well as in marquee New York City locations – JFK’s Terminal 4 and the subway – and in Boston, Chicago and Atlanta.
Bloomberg Media has added 110,000 active subscribers since the launch of the “Context Changes Everything” campaign in September 2023 and now has more than 630,000 total subscribers worldwide.
