Bloomberg Media has added 200,000 subs in last four months

Bloomberg Media says it has added 200,000 subscriptions in the last four months as part of a growth plan, reports Bron Maher of Press Gazette.

Maher reports, “Bloomberg Media’s announcement it has hit 740,000 subscriptions represents a nearly 50% growth in paid subs in a year.

“Bloomberg Media chief operating officer Julia Beizer told Press Gazette most of that growth had been in group and enterprise subscription sales, which she described as one of Bloomberg’s ‘four levers of growth’ alongside content, product and user experience and marketing.

“She added that the publisher aims to hit one million paying subscribers ‘in the first half of next year.’

“The launch of Bloomberg Weekend Edition was part of the ‘content’ growth lever, Beizer said, adding that it had been created on the back of ‘a lot of audience research.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.