Bloomberg is renaming “Quicktake” as “Originals”

Bloomberg Media is expected to rename its “Quicktake” streaming channel “Bloomberg Originals” to better reflect the longer-form nature of its offerings, reports Alexandra Bruell of The Wall Street Journal.

Bruell reports, “Coming shows include ‘The Future with Hannah Fry,’ which will explore the impact of science and technology, and ‘Next in Sports,’ hosted by Bloomberg journalists.

“‘I don’t want to call it the golden age of documentaries and infotainment,’ Scott Havens, chief executive of Bloomberg Media, said in an interview. ‘But clearly, if you look at any of the platforms, you will see heavy investment in that.’

“Mr. Havens said Bloomberg’s primary focus was to create content for its own streaming platform but noted the company also planned to license more of its intellectual property to others, such as entertainment streaming services or TV networks. Bloomberg is planning to hire someone in a new position in Los Angeles to build relationships with third-party production companies and platforms to help develop Bloomberg’s IP into series or shows, he said.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.