Bloomberg Media is expected to rename its “Quicktake” streaming channel “Bloomberg Originals” to better reflect the longer-form nature of its offerings, reports Alexandra Bruell of The Wall Street Journal.
Bruell reports, “Coming shows include ‘The Future with Hannah Fry,’ which will explore the impact of science and technology, and ‘Next in Sports,’ hosted by Bloomberg journalists.
“‘I don’t want to call it the golden age of documentaries and infotainment,’ Scott Havens, chief executive of Bloomberg Media, said in an interview. ‘But clearly, if you look at any of the platforms, you will see heavy investment in that.’
“Mr. Havens said Bloomberg’s primary focus was to create content for its own streaming platform but noted the company also planned to license more of its intellectual property to others, such as entertainment streaming services or TV networks. Bloomberg is planning to hire someone in a new position in Los Angeles to build relationships with third-party production companies and platforms to help develop Bloomberg’s IP into series or shows, he said.”
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