Shelly Banjo, managing editor of global business at Bloomberg News, sent out the following on Thursday:
Please join me in welcoming our new Team Leader for Consumer coverage in the Americas, Emily Cohn.Emily joins us from Business Insider, where she served as Deputy Editor in Chief, the newsroom’s #2 editor and head of BI’s growth strategy.She joins the Global Business team at a time when the whole world is trying to figure out what’s going on with the US economy and the consumers whose spending makes up two-thirds of GDP.Some of the most powerful brands around the world — Walmart, McDonald’s, Procter & Gamble, Nike — are under intense pressure to serve an increasingly price-conscious and discerning global consumer puzzled by an economic reality marked by contradictions.That’s why more and more readers are flocking to our consumer coverage, whether that’s scoops on ousted CEOs at Starbucks and Nike, memorable features on ‘Upflation’ and the new half-a-million-dollar job of a Walmart store manager, or smart stories on the investors, activism and deals reshaping the industry as we follow the money in and out of this massive sector.Under Emily, the consumer team will continue to tell those stories, going deeper into the gigantic companies that have become part and parcel to our everyday lives and showing readers not only what we’re spending money on but the why behind those decisions. They’ll work closely with other teams around the newsroom including credit, deals, equities, eco, work shift and health to explain how these shifts matter to investors and the broader market.Over her almost decade-long tenure at Business Insider, Emily led coverage of consumer companies before building the publication’s first editorial analytics team. She led the site’s audience, social, homepage, and newsletter teams and developed a knack for marrying digital audience sensibilities with quality journalism and judgement.A Cornell University graduate, Emily and her husband live in New York City and have two daughters.She’ll start on Oct. 7 and report to me.
