The Atlanta Journal-Constitution is launching a weekly business newsletter called “Georgianomics.”
“Georgianomics” will post on Wednesdays with the first edition going out today. Scott Trubey, senior editor for business, climate and environment coverage, is the lead author of the first installment.
Each week will have another member of the team be the newsletter quarterback.
“I’ve wanted a direct-to-inboxes business newsletter ever since I became the team’s leader back in April 2022,” said Trubey. “I’m thrilled that the day has come.”
“Georgianomics” will dive into the state of Georgia’s unique economy, which includes famous brands like Delta Air Lines, Coca-Cola, Chick-fil-A and Home Depot, as well as sectors like automotive, real estate, banking, clean energy, agriculture, fintech and artificial intelligence. The first edition includes items on tariff refunds, new tariffs and the city of Alpharetta’s effort to attract an NHL expansion franchise.
The staff already produces three LinkedIn-based newsletters a month focused on office culture (“Water Cooler”), the Atlanta airport and airlines (“The Concourse”) and entertainment business (“The Scene”). “Georgianomics,” however. will live on the AJC’s website and will be sent each week to those who opt-in.
“We really wanted an avenue to connect more directly to our subscribers, the business community and those we want to become our subscribers,” said Trubey. “I think Georgianomics will help with that and also make our content more discoverable.”
Trubey said that the paper wants the newsletter to be a “must-read” for business executives, entrepreneurs, policymakers, career strivers and those just interested in the state of business.
“It’ll contain news and analysis of things we’ve previously reported,” he said. “I think we will also regularly include things like executive promotions, and the sorts of inside baseball items that might’ve been tucked away in reporters’ notebooks but lacked a place to land. The sorts of things that are gold to people in the industries we cover.”
