AI is helping Business Insider punch above its weight class

Business Insider’s chief technology officer says advancements in AI technology are helping the publisher “to do a bit more to punch above our weight class,” reports Charlotte Tobitt of Press Gazette.

Tobitt reports, “This autumn Business Insider released an AI-powered search tool on its website based on its own archive.

“Also this year, the site implemented a smart paywall which it says has increased subscription conversions by 75% compared to its legacy paywall.

“And it created an AI-powered ad tool that allows advertisers to target readers based on their responses to stories rather than using standard contextual and keyword targeting. For example, advertisers could run campaigns only against content that has an optimistic tone.

“Business Insider CTO Harry Hope told Press Gazette he views AI as ‘a technology like any other technology’ but that it has brought opportunities to make big strides in product development.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.