Adweek hires Cavender to cover influencer marketing

Elena Cavender

Adweek has hired Elena Cavender to cover influencer marketing and the creator economy.

She most recently was at Mashable as a tech reporter.

Previously, she was a culture fellow and worked as a freelance news reporter for the Piedmont Exedra, an online newspaper.

She was also a news reporter and deejay at KALX-FM 90.7, the student-run radio station at the University of California, Berkeley. She also wrote for The Daily Clog, the online blog portion of the UC Berkeley student newspaper.

Cavender graduated from the University of California, Berkeley.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.