Christiana Sciaudone of A Media Operator looks at how Morning Brew can double in size.
Sciaudone writes, “Meanwhile, Morning Brew plans to continue going deeper into its B2B verticals like HR and marketing. When they niche within a niche, say sports marketing in marketing, both marketers and readers are more engaged. That includes both live and virtual events, with the average profit margin for live events at 50%.
“The B2B style live experiences is a place Dippell wants to explore on the consumer side, and he wants to see more creator voices in the B2B side of the business. He also expects to add one or two verticals to B2B, as well as bring events to the West Coast later this year. The number of events will grow from six last year plus one summit, to 10 this year and the same marketing summit. Morning Brew holds about 80 virtual events annually.
“One thing driving business to B2B are the podcasts; ‘it spreads out pretty quickly to this whole ecosystem that we didn’t use to have, and a lot of that is cross-pollinating,’ Dippell said. ‘If somebody knows about good work, and they’re also interested in being a CFO one day, or in finance, I want them to know about CFO Brew, so try to connect those dots the best we can, which is a difficult task, is our goal.’
Growth in the form of mergers and acquisitions is likely, but not in the near term. Dippell wants to build Morning Brew into a platform that can add on new businesses to complement the network.”
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