Christiana Sciaudone of A Media Operator looks at the CNBC+ streaming service and how it’s bringing in new subscribers.
Sciaudone writes, “So, after much brainstorming, the financial news channel decided to offer CNBC+, a streaming-only option for $14.99 a month, starting last quarter.
“With no marketing and only two places on the website to find the option to subscribe to that product, CNBC+ is bringing in the same number of subscribers everyday as CNBC Pro and the Investing Club (ie, all things Jim Cramer)—those last two can be found being strongly marketed in multiple places, from TV commercials with QR codes to email campaigns.
“‘That was like, Oh, wow, no marketing, we’re not pushing this—this is true, loyal users on the site finding this, this is what they want to do, they want to live stream,’ Margaret de Luna, senior vice president and general manager of CNBC’s direct-to-consumer business, told AMO. ‘This is working, the price point is working.’
“Expected revenue and subscribers numbers for CNBC+ in the first month of 2025 have already been surpassed thanks to the new subscription offering. Marketing for the product won’t begin until they have made significant inroads into OTT platforms like Apple TV and Roku, which should launch mid-year.”
Read more here.