Zeus Technology, the industry-leading revenue platform from The Washington Post, has announced that it will license its performance AdTech to Tribune Publishing.
The agreement continues a period of growth for Zeus which will now power AdTech for nearly 70 sites in the U.S.
Jarrod Dicker, VP of Commercial Technology at The Post and GM of Zeus said:
“It’s critically important that local publishers have the tools they need to own their revenue strategy and position themselves for sustainable growth in this market while collaborating together. Zeus now powers over 3 billion impressions monthly, offering publishers the ability to drive better performance and higher revenue through a modernized advertising framework.
“We are thrilled to collaborate with Tribune and work together to build a better ad ecosystem for all.”
Tribune will make use of the technology to optimize advertising performance and delivery for its portfolio of award-winning publishers while ensuring a superior user experience.
The U.S. ambassador to the United Nations has lambasted Russia over its continued detention of…
Wall Street Journal editor in chief Emma Tucker sent out the following on Thursday: Today we announced…
Clare Malone of The New York writes about Hunterbrook, which is using reporting from journalists to…
The Hollywood Reporter awards editor Tyler Coates is leaving the news organization. His last day will be…
Laura Purkess has been promoted to consumer features editor at The Sun. She will maintain…
Pat Ferrier, senior business reporter at the Coloradoan in Fort Collins, is retiring after 23…