Zeus Technology, the industry-leading revenue platform from The Washington Post, has announced that it will license its performance AdTech to Tribune Publishing.
The agreement continues a period of growth for Zeus which will now power AdTech for nearly 70 sites in the U.S.
Jarrod Dicker, VP of Commercial Technology at The Post and GM of Zeus said:
“It’s critically important that local publishers have the tools they need to own their revenue strategy and position themselves for sustainable growth in this market while collaborating together. Zeus now powers over 3 billion impressions monthly, offering publishers the ability to drive better performance and higher revenue through a modernized advertising framework.
“We are thrilled to collaborate with Tribune and work together to build a better ad ecosystem for all.”
Tribune will make use of the technology to optimize advertising performance and delivery for its portfolio of award-winning publishers while ensuring a superior user experience.
