Media Moves

Wisconsin Watch hires Saini as audience director

February 27, 2023

Posted by Mariam Ahmed

Kiran Saini

Nonprofit news outlet the Wisconsin Watch has appointed Kiran Saini as its first audience director.

The American Journalism Project funded this role to help outlets build back local news in Milwaukee and across Wisconsin.

Regarding Saini’s appointment, Wisconsin Watch reports:

Saini will work across our website, social media, newsletters and other news products to connect with an expanded and more diverse audience. Her work will focus on developing and implementing strategies that grow a loyal Wisconsin Watch audience in a manner that leads to increased revenue.

In addition, Saini will advise our nonprofit partner, Milwaukee Neighborhood News Service (NNS), on audience growth strategies for the website and social media platforms. And she will help develop audience growth strategies for our joint News414 project, which provides interactive texts to serve residents’ information needs on issues such as food, jobs and housing; engages the public in person and on social media; and informs accountability reporting by NNS and Wisconsin Watch.

Previously, Saini was an audience development manager at the Detroit Free Press and a digital producer at WXYZ-TV Ch. 7, an ABC affiliate in Detroit, Mich.

Saini has a bachelor’s degree in journalism from Wayne State University in the Detroit area.

Connect with Saini on Twitter.

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