The Guardian US today announced that Emilie Harkin has been appointed as senior vice president growth, responsible for crafting the Guardian US reader revenue plan in partnership with the UK-based global reader revenue team, determining future areas of investment to drive revenue and profitability, and leading the US-based data and insights team, among other responsibilities.
Harkin comes most recently from Condé Nast, where she served as executive director for global consumer revenue, focused on growth for the subscription and affiliate businesses at The New Yorker, Vanity Fair, Wired, and Ars Technica. Before that, she served as vice president of consumer strategy and growth at The Atlantic, leading growth efforts during a period when paid subscribers doubled while consumer revenue grew by 300%. Harkin also served in similar roles at Foreign Affairs and The New Republic magazines.
Harkin graduated from Syracuse University and the S.I. Newhouse School of Public Communications in Syracuse, New York. Originally from Tucson, Arizona, Emilie lives in Brooklyn, New York.
US Managing Director Steve Sachs said: “Reader revenue is part of the DNA of the Guardian, and the US is no exception, with tens of millions in voluntary contributions from US readers alone. Her addition will help us enhance and develop our relationship with our readers, in particular by making use of audience data and insights to deepen engagement. I’m thrilled that Emilie is joining us at such an exciting time for the Guardian US, following a year of tremendous growth in reader revenue, and I’m confident her vast expertise will help us build on that success in the months and years to come.”
US SVP, Growth Emilie Harkin said: “As a reader and fan of the Guardian, I am thrilled to join the incredible team responsible for US reader revenue. I have long admired the Guardian’s success with support by donations from a loyal and generous base, and I am proud to contribute to a mission that allows every visitor access to its exceptional journalism. The Guardian is a vital news source and an essential read, both here and around the world, and it’s a true honor to be a part of this remarkable staff.”
