Ogilvy has tapped Steve Soechtig as its global chief executive officer of Ogilvy’s Experience business.
In his new role, Soechtig “will bring together Ogilvy’s capabilities across customer insights, commerce, offering design, experience design, acquisition, customer engagement, digital and mobile product innovation, CRM, and loyalty into a unified end-to-end experience offering with the aim of delivering speed to value for clients at scale.”
Soechtig brings over two decades of digital and technology experience to the company, having helped numerous sectors innovate their approaches to marketing and customer engagement.
In his role as partner and leader at McKinsey & Company, Soechtig shaped enterprise growth strategies across the customer journey, increasing customer engagement. Before that, he led the expansion and operation of Deloitte Digital’s Experience practice in the U.S., working directly with clients to realize their digital transformation.
He has also helped build and successfully exit three start-up digital businesses including Roundarch, a digital agency.
“Steve understands the impact that Ogilvy’s unmatched creativity and understanding of human behavior can have for any company looking to close the experience gap between what customers want and what brands are currently offering,” said Andy Main, Global CEO of Ogilvy. “I’m confident that his track record of enhancing and scaling digital offerings combined with his entrepreneurial spirit will take Ogilvy’s experience business to new heights.”
“There is constant change in how consumers engage with brands. To succeed today it has never been more essential that companies address the unmet human needs of their consumers through meaningful physical and digital experiences,” said Soechtig.
“From idea to execution, Ogilvy is strongly positioned to design, build, communicate and run experience initiatives that create impact and drive value for a company’s customers, employees, and business. I’m thrilled about the opportunity to work with Andy and leaders across the globe to unify and grow this piece of Ogilvy’s business,” he added.
