Ogilvy appoints Soechtig global CEO of Experience

Ogilvy has tapped Steve Soechtig as its global chief executive officer of Ogilvy’s Experience business. In his new role, Soechtig “will bring together Ogilvy’s capabilities across customer insights, commerce, offering design, experience design, acquisition, customer engagement, digital and mobile product innovation, CRM, and loyalty into a unified end-to-end experience offering with the aim of delivering […]

Perez bags 2019 business book of the year award

Caroline Criado Perez is the winner of the 2019 Business Book of the Year Award for “Invisible Women: Exposing Data Bias in a World Designed for Men,” according to the Financial Times and McKinsey & Co. The book was published by Abrams Press/Abrams in the United States and Chatto & Windus in the UK, on […]