Newswire offers Earned Media Advantage to customers through its cloud-based Media Room service. The Media Room is a secure, comprehensive content management system that allows customers the opportunity to convert their written content and multimedia assets into a fully-customizable brand newsroom.
Additionally, the system is user-friendly, allowing companies to create and manage content in their own “newsrooms” which are on par with enterprise-level companies. For this, Software review platform G2 crowd has ranked Newswire as top press release distribution software for “ease of use” for the summer of 2019.
“Terms such as newsrooms, press rooms, press kits, and media kits are thrown around constantly in the media industry. We created the Media Room to solve this,” said Anthony Santiago, VP of Marketing for Newswire.
Newswire has also focused on empowering their Earned Media Advantage Guided Tour for customers. The Guided Tour works by transforming press release campaigns with greater value by increasing customers’ brand awareness and driving more traffic to their website.
To ensure the success of the services, an expert Earned Media Advantage Strategist leads customers through the journey every step of the way.
Santiago concluded by saying, “In an effort to provide a service that was simple to understand and simple to use, we dubbed our content management system the Media Room. It’s an all-in-one, all-encompassing platform that can act as a hub for business’s written content and multimedia assets for the Earned Media Advantage. Journalists and reporters rely on information about businesses including their managed media coverage to develop stories and coverage. The easier information is available, the more likely it is they will have the information necessary to cover stories from brands that present their reputable track record with the media in a captivating and professional way.”
