NBC Universal and Sky News, both owned by Comcast Corp., will be launching NBC Sky World News this summer.
The news service will be aimed at English-speaking audiences internationally.
To support the venture, new talented recruits along with 100 employees to produce programming will also be hired, said president of NBC News, Deborah Turness. She is also overseeing the new outlet’s launch.
In addition, both NBCU and Sky are planning to open ten new international bureaus.
“We see an opportunity to begin an approach that isn’t filtered through a U.S. perspective or a British perspective or any national perspective,” said Turness. “We can bring our journalism to the wide world, but also invest heavily in global journalism so we can add to the story and really create an approach and product that can deliver the global perspective we believe the world wants right now.”
This new venture will also put NBC News in competition with other news organizations that do considerable business with English-speaking consumers globally.
However, Comcast believes it can reach 130 million households in international markets, exclusive of the U.S., says Turness. The company expects to distribute NBC Sky World News via cable, satellite and digital-video in Europe, Turness added.
The financial terms of the venture are not known.
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