NBC News appoints Blumenstein president of editorial

Benjamin Mullin and Michael M. Grynbaum of The New York Times report:

Rebecca Blumenstein
NBCUniversal has appointed Rebecca Blumenstein, a deputy managing editor at The New York Times, as the president of editorial for NBC News, as part of a far-reaching reorganization of the division.
Ms. Blumenstein, 56, has overseen The Times’s recruiting efforts and operations as part of the newsroom’s top management team and advised the paper’s publisher, A.G. Sulzberger. At NBC, she will inherit many of the responsibilities of Noah Oppenheim, who has been president of NBC News since 2017. He has struck a production deal with NBCUniversal, working on film and TV projects for the company.
Ms. Blumenstein, a Michigan native, is a former foreign correspondent who served as deputy editor in chief of The Wall Street Journal before joining the senior leadership of The Times in 2017. She will take charge of the network’s sprawling reporting operation as it seeks to expand its digital audience amid a long-term decline in broadcast TV viewership.
Her departure comes a few weeks after The Times announced that Clifford Levy, another deputy managing editor, would move to the company’s business side later this year as deputy publisher of The Athletic and Wirecutter.