Media Moves

LA Times promotes Pegher to deputy editor of partnerships

February 3, 2022

Posted by Mariam Ahmed

Kelcie Pegher

The following excerpt announcement was sent out by the Los Angeles Times assistant managing editor for audience Samantha Melbourneweaver:

Kelcie Pegher has been promoted to deputy editor of partnerships of the audience engagement team.

Pegher joined The Times in 2018 as a multiplatform editor working on the News Desk and was promoted to assistant editor for off-platform partnerships in 2019. A Pittsburgh native, Pegher was a reporter in Maryland at community newspapers, including the Capital Gazette in Annapolis.

During her tenure at The Times, Pegher has worked with our business-side colleagues to grow our partnerships, among them with Apple News, which reaches more than half a billion readers worldwide.

In her new role, Pegher will become a main point of contact with the marketing and advertising departments to help identify opportunities that can help the brand reach and engage new audiences. She will also continue to work within and outside the organization to identify innovative growth opportunities and win new audiences.

She will continue to manage partnerships where journalism intersects with technology powerhouses and will work closely with the data, product and editorial teams to ensure The Times’ work is reaching the widest possible audience across distribution channels.

Pegher began her role Jan. 9.

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