The following excerpt was sent out from Editor & Publisher:
Ashley Hovey
The CW Network announced that Ashley Hovey has been named the network’s first-ever chief digital officer. In this newly created role, Hovey will be responsible for overseeing the business strategy and day-to-day operations of the network’s digital operations and OTT streaming platforms. Hovey will begin her new duties on April 17, and will report to Dennis Miller, president of The CW Network.
Hovey joins The CW after spending five years at Roku where she oversaw the Ad Supported business for The Roku Channel (TRC), including both on-demand and FAST channel content, audience engagement and growth.
“I’m excited to join the Network at a crucial time when anything and everything is possible in TV and streaming,” commented Hovey. “The CW has an amazing audience and history, and I look forward to bringing my experience of building one of the largest Ad Supported streaming businesses to the Network. Together with the great team Dennis has put in place, I cannot wait to grow the Network to new heights.”
Prior to her tenure at Roku, Hovey was a senior director of advertising strategy and development at Comcast supporting the $2.5B Cable Ad business. She has also worked for British Telecom and Nielsen in various business development, product and client services roles, including working with Facebook building its ad measurement solutions.
Hovey has a Master of Business Administration from the Tuck School of Business at Dartmouth and a B.A. in Classical Languages from Pomona College.
