Media Moves

Bloomberg Green makes advancements

April 9, 2021

Posted by Mariam Ahmed

Bloomberg Green, the environmentally focused sub-brand of Bloomberg Media, has announced its newest cohort of corporate sponsors, and the launch of its latest initiative, the Bloomberg Green Collective.

Bloomberg Green primarily explores business news in the climate-change era.

“Brands are increasingly seeing climate change as a vehicle to increase brand reputation and perceptions,” said Anne Kawalerski, the chief marketing officer of Bloomberg Media. “Bloomberg Green can really be the premier canvas for them to do that.”

More publishers, like the Financial Times and The New York Times, and smaller outfits like Grist are partnering with advertisers to generate revenue from advertising next to their green-focused content.

As part of the program, Bloomberg Green plans on having three meetings annually with sustainability experts and senior executives from its partner companies, JLL, General Motors, and Standard Chartered, to discuss key climate issues and the challenges they pose.

Bloomberg Media Studios will also be developing a piece of co-branded content that reflects the insights of these talks. The first production, “The Power of Partnership” has debuted and explores challenges and opportunities surrounding the world of battery power and energy storage.

The move comes at a time when branded content revenue is peaking for the company.

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