The following excerpt was sent out from The Washington Post’s head of curation and platforms Coleen O’Lear and Universal News Desk editor Kenisha Malcolm:
We are thrilled to announce that Travis Lyles will become deputy director, social, off-platform curation. In this new role, he will lead the strategic growth of The Post’s expanding social portfolio, which includes Instagram, Twitter, Facebook, Reddit, Snapchat and Telegram.
In many ways, this is a formalization of what he has been doing since February, when Travis stepped up to oversee the core social team on an interim basis.
As Travis takes on this new role, the social teams will move under the Universal News Desk. Travis will partner with the leadership team of the UND under Kenisha Malcolm to create an epicenter for The Post’s on- and off-platform curation that will allow us to amplify our journalism more seamlessly and strategically on site, apps, social and through distribution channels.
When Travis joined The Post in 2017 as a social editor on our core team, he took ownership of our main Instagram account.
In January 2021, Travis became The Post’s first Instagram editor, leading a new expansion team to further our growth on the app.
His commitment to excellence and experimentation on Instagram earned The Post Webby Awards in 2020 and 2021; it was a finalist in 2022.
Travis joined The Post in 2017 from the Virginian-Pilot, where he was a social media producer. He worked on social at Business Insider before that.
