WSJ unveiling commerce site called “Buy Side from WSJ”

The Wall Street Journal will unveil a brand new commerce website called “Buy Side from WSJ,” featuring reviews for consumer goods and personal finance products, reports Sara Fischer of Axios.

Fischer reports, “Unlike The Journal’s news site, Buy Side will remain free, helping The Journal attract new audiences, while also bringing in new types of revenue.

“We see this as a logical step for us to take,” said chief revenue officer Josh Stinchcomb, who will oversee the new venture.
“It’s an extension and expansion of our mission, which is to provide the most trusted source of journalism, data and analysis to help people make decisions.”

“Details: Buy Side will launch as a separate section within The Journal’s website. Keeping the section free will help the company tap into more search ad revenue coming from Google, Stinchcomb said.

Buy Side will have its own product and marketing teams. It will be staffed by a small team of its own writers, editors and subject-matter experts, as well as a group of freelance contributors to provide expertise on topics.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.