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Bloomberg launches Bloomberg TV+

Bloomberg has launched Bloomberg TV+, a premium streaming video experience that combines Bloomberg data and programming.

Bloomberg TV+ will be available in high definition and 4K ultra high definition (UHD). Bloomberg.com subscribers can see low-latency streaming news delivery on desktop, tablet and mobile web, with plans to expand into more ultra-high definition availability across IP streaming services in the coming months.

Bloomberg TV+ includes a redesigned context-driven graphics display. The new data-display screen integrates dynamic charts, graphs, and infographics with contextualized data, as well as the latest relevant Bloomberg News headlines.

“Despite an increase in streaming video, our research clearly shows a ‘streaming news gap,’” said M. Scott Havens, global head of digital and media distribution at Bloomberg Media, in a statement. “It is an opportune time for trusted brands such as Bloomberg to fill that void, and this is a first step in evolving and enhancing our existing products. Bloomberg TV already provides best in class business and financial coverage. With Bloomberg TV+ we want to maintain that quality while finding new ways to present a greater depth of easily consumable information to an online audience that demands it.”

Later this year, Bloomberg TV+ will also expand to include new broader interest business programming in the prime-time evening hours.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  • Very good news regarding Bloomberg+, especially because it will be 4k, it's a must from my point of view if you want to compete with the big players out there.

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