Bloomberg has launched Bloomberg TV+, a premium streaming video experience that combines Bloomberg data and programming.
Bloomberg TV+ will be available in high definition and 4K ultra high definition (UHD). Bloomberg.com subscribers can see low-latency streaming news delivery on desktop, tablet and mobile web, with plans to expand into more ultra-high definition availability across IP streaming services in the coming months.
Bloomberg TV+ includes a redesigned context-driven graphics display. The new data-display screen integrates dynamic charts, graphs, and infographics with contextualized data, as well as the latest relevant Bloomberg News headlines.
“Despite an increase in streaming video, our research clearly shows a ‘streaming news gap,’” said M. Scott Havens, global head of digital and media distribution at Bloomberg Media, in a statement. “It is an opportune time for trusted brands such as Bloomberg to fill that void, and this is a first step in evolving and enhancing our existing products. Bloomberg TV already provides best in class business and financial coverage. With Bloomberg TV+ we want to maintain that quality while finding new ways to present a greater depth of easily consumable information to an online audience that demands it.”
Later this year, Bloomberg TV+ will also expand to include new broader interest business programming in the prime-time evening hours.