Quartz is dropping its paywall, which was introduced three years ago. The move comes following the latest as digital media companies search for a profitable business model.
Previously, readers were able to view a limited number of articles before requiring payment to gain further access to reading. However, “it was very clear to us that the [paywall] . . . was limiting Quartz’s influence, and that definitely is related to traffic”, said Zach Seward, chief executive and co-founder.
He further added, “As we have this proliferation of subscription offerings from every news organization under the sun . . . it’s becoming increasingly important to be clear and differentiated in the motivations for paying for one thing versus another. We’re not pivoting away from subscription revenue. I fully expect this change to result in growth of the membership program.”
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