Business Media News

Quartz is removing its paywall

April 14, 2022

Posted by Mariam Ahmed

Quartz is dropping its paywall, which was introduced three years ago. The move comes following the latest as digital media companies search for a profitable business model.

Previously, readers were able to view a limited number of articles before requiring payment to gain further access to reading. However, “it was very clear to us that the [paywall] . . . was limiting Quartz’s influence, and that definitely is related to traffic”, said Zach Seward, chief executive and co-founder.

He further added, “As we have this proliferation of subscription offerings from every news organization under the sun . . . it’s becoming increasingly important to be clear and differentiated in the motivations for paying for one thing versus another. We’re not pivoting away from subscription revenue. I fully expect this change to result in growth of the membership program.”

Read more here.

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