Lane Report focuses on Kentucky business
Ed Lane, the founder and publisher of the Lane Report, a monthly buisness magazine in Kentucky, talked to Mark Green of the magazine’s staff about its founding on the 25th anniversary of the publication.
Here is an excerpt:
MG: How did it become a monthly publication?
EL: American City Business Journals started Business First of Louisville, and that piqued my interest because our firm received so much positive feedback about The Lane Report. I started thinking perhaps we could start a business newspaper in Lexington. I did call in a consultant who suggested a city of at least one million was required for a business newspaper. Our consultants suggested that we convert The Lane Report from an economic profile to a quarterly business magazine. The first year we published quarterly, the second year we came out six times, and the third year we went monthly.
MG: Did you have specific long-term expectations or goals for The Lane Report?
EL: I thought the magazine would be a valuable tool for our community – a good source of business information and a demographically targeted advertising medium. But The Lane Report has grown quite a bit more over the last 25 years than I initially expected. Our editorial coverage went statewide in 1997. Our reporting touches every part of the state, and the response from our readers has been very enthusiastic. People really like to read our magazine, and advertisers invest because it’s a very cost effective way to reach the top leaders in Kentucky.
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