Insider is planning to restructure its newsroom to bring more content in front of its paywall, Nicholas Carlson, global editor-in-chief of Insider, told Axios reporter Sara Fischer.
Fischer reports, “About 60 paywalled writers are expected to have their work moved in front of the publication’s paywall.
“The big picture: The moves are part of a broader effort to get ahead of any economic turmoil in the months ahead.
- ‘Is it a coincidence that it’s time to make this call heading into a new year following a budget season? No, that’s not a coincidence,’ Carlson said, noting Insider’s long history of pivoting. ‘This is how we have been resilient over the past 15 years.’
- The company, like most of the media industry, is feeling the impact of a broader ad market slowdown, he added. The new moves will help to create more traffic, and thus more inventory to sell ads against.”
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