FT prepares to launch iPad app
Daniel Farey-Jones of MediaWeek writes that the Financial Times is getting ready to launch its iPad application.
Farey-Jones writes, “The app, currently in beta, takes its navigational lead from the FT’s website rather than the print edition, but in a nod to the feel of the newspaper it uses the same font.
“Instead of presenting users with a turning page replica of the paper, the app resembles a cleaner, stripped-down version of FT.com, with content being refreshed throughout the day.
“As well as news, analysis and comment laid out in sections that mimic the website, live market data and personal portfolio details are also available via the app. A physical, scrolling browsing method is used to access the different sections.
“The FT has had a development team based in Colorado working on the app for five weeks, with the project beginning before the team had seen an actual iPad.”
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