Cryptocurrency news site The Block is moving parts of its consumer paywall exclusively to a crypto token model, reports Sara Fischer of Axios.
Fischer reports, “It becomes the first newsroom to launch a tokenized paywall within a new industry framework called the Access Protocol, which allows consumers to buy multiple media or creator subscriptions via a uniform set of tokens.
- “This is all done in the vein of increasing distribution of our content to more people,” CEO Mike McCaffrey said.
- The Block currently has thousands of consumer subscriptions and hundreds of enterprise subscription clients, per McCaffrey. Last year, the company bought out all of its investors.”
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