"Cloud computing" PR spin gets biz reporters

Chris Roush

Chris Roush is the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  1. steve baker says:

    Chris, just one point about this assertion that PR people had their way with us. I came up with the story idea from reporting at Carnegie Mellon. They told me how scientists buried in data were aching to get their hands on data-intensive supercomputers like Google’s. This started a line of reporting that led me to Google, which, after quite a bit of prodding, gave me one interview, and then 10 days later, another. So, if others have trouble with the Wisdom of Clouds story, or with the use of the word cloud, that’s fine. But the story wasn’t sold to me by Google’s pr team.

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