Sam Gustin writes on the Conde Nast Portfolio web site Thursday that savvy public relations people convinced both The New York Times and BusinessWeek to write about the nebulous concept of “cloud computing” recently.
Gustin wrote, “The corporate propaganda is flying fast and furious. Google web-based software that no one uses? Facebook targeted advertising that everyone knew about? Non-existent mobile network unlocking? Call the dead-trees media. They’d be happy to oblige.
“Indeed, the ‘cloud computing’ incident is symptomatic of a growing epidemic in business journalism that is threatening to rage out of control: desperate reporters who, for the sake of the almighty scoop, are willing to publish just about any nonsense that a public relations professional shovels at them.
“So just say yes to ad-free web-based software. And just say no to ‘cloud computing.'”
OLD Media Moves
"Cloud computing" PR spin gets biz reporters
December 20, 2007
Posted by Chris Roush
Sam Gustin writes on the Conde Nast Portfolio web site Thursday that savvy public relations people convinced both The New York Times and BusinessWeek to write about the nebulous concept of “cloud computing” recently.
Gustin wrote, “The corporate propaganda is flying fast and furious. Google web-based software that no one uses? Facebook targeted advertising that everyone knew about? Non-existent mobile network unlocking? Call the dead-trees media. They’d be happy to oblige.
“Indeed, the ‘cloud computing’ incident is symptomatic of a growing epidemic in business journalism that is threatening to rage out of control: desperate reporters who, for the sake of the almighty scoop, are willing to publish just about any nonsense that a public relations professional shovels at them.
“So just say yes to ad-free web-based software. And just say no to ‘cloud computing.'”
Read more here.
Media News
Washington Post taps Somashekhar to be deputy biz editor
April 26, 2024
Media News
CoinDesk reporter Ledesma departing for new opportunity
April 26, 2024
Media News
How Garfinkle is shaping the Term Sheet newsletter
April 26, 2024
Media News
STAT News wins awards for health insurance coverage
April 26, 2024
Full-Time
Oregonian seeks a housing and real estate reporter
April 26, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.