Business.com could fetch $400 million

Chris Roush

Chris Roush is the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  1. Adding another asset to the pile to raise the bid price perhaps? This resembles the strategy the Chicago Cubs are using by stockpiling good players that should raise the overall value of the team even when they don’t win any more than before.

  2. Rushh says:

    Only 1 word – ‘Overpriced’!!

    Definitely not worth the cash IMHO.

  3. John R says:

    Hi Chris
    I am sorry -but I can’t agree with you.
    According to surveys, most developed countries spend 40% of their advertising budget online as it is where the future lies. That figure is going to increase substantially with more internet penetration in other countries.
    IMHO, Business.com – provides the single largest targetted ads after Google and their portfolio/traffic is increasing by the day. If some-one pays $350 million – that would be an investment for the future.:smile: I wish I had the bucks.

    PS: I made a comment earlier on this topic and gave a URL pointing to the recent interview by Jessica Bowman, Director of SEO, Business.com where she provides a rare insight into the inner-functionality of the site.
    Can you please publish it -as most probably its in the moderation page due to the URL.

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