Biz sections dying for lack of ad revenue

Chris Roush

Chris Roush is the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  1. Brian O'Connor says:

    Um …. yeah, but what about newspaper SPORTS sections. Other than tires and titty bars, they don’t attract much advertising, either. Ask any editor, and they’ll say sports is an exception because it draws readers. So maybe the point is to make the biz section: A – not suck, which so many do; and B – More like the sports section.

    Face it — biz is the game of life and biz sections are the scorekeepers. Act like it and maybe you’ll draw enough readers that you won’t get folded into the back of the Food section.

    Bottom line: local biz sections are getting stuffed because they generally suck. The wire copy you can get anywhere, and the local coverage is about as insightful as the Pet of The Week feature.

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