The New Yorker is seeking an experienced and creative journalist to lead its social-media efforts across both established and emerging platforms. The director of social media leads the members of the social-media team as they collaborate across the organization to translate The New Yorker’s short-form, long-form, and audio and visual reporting to social networks, and to create original content for social channels. The ideal candidate will also contribute to over-all digital strategy, identify partnership opportunities, and seek ways to extend the weekly magazine and Web site’s reach across social networks. The director must bring strong leadership experience, excellent writing and editing skills, a passion for digital journalism and social media, and a deep interest in the stories and issues regularly covered by The New Yorker.
Responsibilities:
- Oversee social-media strategy for all content from the magazine, Web site, events, and brand extensions across platforms, including Facebook, Twitter, Instagram, TikTok, LinkedIn, Threads, Apple News, push notifications, and more.
- Translate The New Yorker’s singular reporting, style, and voice to social platforms, creating shareable content that remains true to the brand.
- Lead and commission the social team’s production of social-first material, including series and franchises that will elevate the brand on social media.
- Manage the social team, including overseeing and taking part in the writing, editing, and posting of content.
- Set the social team’s schedule for daily news coverage, breaking-news events, and special events.
- Collaborate with the audience-development and data-analytics teams to maximize stories’ reach and insure that the brand is meeting site-wide growth goals.
- Work closely with The New Yorker’s senior leadership on the brand’s over-all digital strategy.
- Develop and communicate social best practices across the organization (editorial, consumer marketing, events, photo, design, etc.).
- Review and approve paid partnerships that run on The New Yorker’s organic social channels.
- Advise New Yorker writers and editors on social strategies and ways to increase their individual social presence.
- Insure that The New Yorker is an early innovator on emerging platforms and stays abreast of the latest social-media trends.
- Identify opportunities to leverage the New Yorker’s robust archive.
Skills & Qualifications:
- At least eight years’ experience in a social-media or audience-development role for a major media outlet.
- At least two years’ experience in a people-management role.
- Deep knowledge of, passion for, and experience with social-media platforms, both established and emerging.
- Knowledge of and interest in the history, style, and voice of The New Yorker.
- A demonstrated ability to maintain and increase social audiences.
- Exceptional communication skills, both written and verbal.
- Excellent editorial judgment, particularly during breaking-news and other politically or culturally sensitive events.
- The ability to lead multiple projects at once, with various lead times.
- Meticulous attention to detail.
- Strong familiarity with analytics and posting tools, including Google Analytics, Parse.ly, Socialflow, and Dash Hudson.
- Familiarity and experience with design programs used to create social-media assets, such as Figma and the Adobe Creative Suite.
- Familiarity with video-production tools and processes is a plus.
- Willingness to work occasional early mornings, nights, weekends, and holidays.
The expected base salary range for this position is from $96,000 – $145,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
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