The New York Times is looking for a deputy social editor to help lead our teams’ across our flagship social accounts, with a focus on weekend programming and collaborating across our social and visual teams. A successful candidate for this role will bring an expertise in all things social media, including emerging platforms, a strong sense of news judgment and audience signals, as well as a keen eye for off-platform visuals, including photos, graphics and videos.
The deputy social editor will help establish a vision for shaping and targeting our journalism for different platforms, especially working closely with our weekend social editor and weekend social visuals to ensure that the full breadth of Times journalism finds audiences on weekends. The deputy social editor will also work story by story — including helping to program our social accounts — and think more broadly about the mix of our off-platform social report, and how it should or should not differ from the weekday to the weekends. Responsibilities may include launching new accounts across the newsroom for sub-verticals that have demonstrated audience demand and setting up workflows and standards for our accounts.
You will also monitor on-site and off-platform conversations and signals for story ideas. Integrating readers’ contributions into our daily and enterprise report is essential. You will also work with reporters and editors across the newsroom in how social media and readers’ voices can inform our journalism, both pre- and post-publishing.
Responsibilities:
- Work closely with the associate director, off-platform, to oversee the social team’s work during the week, including day-to-day operations.
- Partner with social visual leadership on programming and strategy
- Support social visuals editors with framing and copy
- Help to lead our weekend report off-platform, ensuring that priorities are shared on key platforms where they are most likely to find audiences and helping to organize broader plans for signature enterprise stories and other priorities projects.
- Play a lead role in shaping our weekend social report off-platform. This will include working with social and visual editors to develop effective ways to share Times journalism off-platform, as well as helping to execute those strategies day to day and week to week.
- Developing, refining and upholding the voice of The Times on all of our off-platform channels, exhibiting excellent news judgment and audience-sensitive framing
- Spotting and pitching rising news and sourcing social video, and pitching in on reporting stories that originate from social, as well as responding to readers’ real-time social and search needs.
- Training new social editors and helping to oversee embedded social editors
- Partner with editors across newsdesk to workshop on-platform framing of articles that leverages off-platform performance and readers’ interest
- Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms
- Working with journalists in the newsroom on best social media practices, including framing pieces for specific audience
Basic Qualifications:
- 7-10+ years of experience in social media or digital journalism for a news organization
- Excellent news and editorial judgment and exceptional editing skills
- Management experience
- Deep understanding of all mainstream and some emerging social channels
- Consistent record running Facebook, Twitter, Instagram, LinkedIn, etc. for major news outlets, both in a hands-on way as a social editor and in a supervisory role.
- Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly
Preferred Qualifications:
- Demonstrated interest in visual storytelling
- A passion for news and a dedication to The Times and its journalistic mission
The annual base pay salary for this role is between $140,000.00 and $150,000.00.
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