Southern California Public Radio seeks a director, audience engagement

We’re launching a search for our first-ever audience engagement director, somebody who will bring energy, innovation, and a whole lot of strategy to our audience development work—and help people along in their journey from discovery to financial support.

Position Responsibility:

• Grow and engage audiences via search and social
• Oversee social media channels, including but not necessarily limited to Facebook, Twitter, Instagram, TikTok and Reddit
• Lead audience growth strategies to deepen engagement and increase reach (inclusive but not limited to social media, newsletters and other channels)
• Work with newsroom, engagement, marketing, and other key internal stakeholders to identify, understand, reach, and engage target audiences across platforms
• Optimize workflows for featuring reporters’ and producers’ stories on social platforms in a consistent, effective way
• Work with community engagement team and the rest of the newsroom to facilitate audience callouts and closing the loop
• Provide training and other coaching to colleagues on best practices for social media and other digital platforms

Newsletter Strategy and distribution:

• Set newsletter strategy across teams
• Work with product team to streamline and optimize the production and execution of editorial newsletters
• Work with marketing team to streamline and optimize marketing strategies to grow email acquisition efforts, newsletter growth efforts and others through owned, paid, earned and shared media means
• Edit editorial newsletters
• Oversee calendar of newsletters across the organization; manage calendar and provide consistency with style
• Work with product to ensure we’re leveraging technology to best serve and engage audiences

Collaborate with marketing:

• To design efficient growth efforts through paid means for social media, both for brand awareness and for particular products (e.g site), tentpoles or content initiatives

Collaborate with membership:

• Work with vice president, development and membership to develop and execute funnel strategy—and experiments—for growing membership revenue, optimizing the audience and member funnels
• Work with membership and product teams to track and report on key conversion metrics for membership and other revenue opportunities
• Collaborate with cross-functional teams to optimize our audience and member funnels as well as the audience digital journey

Develop SMART, actionable goals and tracking them:

• Determine and own goals for growth and engagement on newsletters, social
• Work with product to develop an engagement measurement and reporting strategy to educate internal stakeholders across editorial, product, and development; this should inform daily and strategic decision-making

Manage social media and newsletter teams:

• Support development of direct reports
• Create an environment that supports learning and collaboration

Required Education and Experience:

• A Bachelor’s Degree, Military Experience or other related experience is necessary.
• 7+ years of experience in the desired, or a related, field

Required Skills, Knowledge and Abilities:

• Experience as a journalist
• Strong writing and editing skills
• Experience running newsletters
• Experience and/or relationships with third-party platforms
• Knowledge of product management
• Strong communication skills, including ability to make analytics and social media trends feel accessible and actionable for editors
• Direct experience in building and developing member messaging journeys that utilize multiple channels including remarketing, email, and social
• Proven ability to synthesize and interpret data and customer insights into successful engagement strategies
• Strong project management skills, excel at juggling multiple projects, staying organized and prioritizing deadlines
• Proficient in customer engagement technology and media platforms
• Strong presentation and communication skills, with the proven ability to gain alignment
• Strong data analytics familiarity and strong understanding of web, mobile, and off-site data reporting systems
• Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions

Preferred Skills and Experience:

• Experience building audience-focused engagement products across via SMS, push notifications and emerging messaging platforms
• Experience managing a team

The salary for this opportunity will be no less than $110,003 annualized and no more than $137,504 annualized.

For further information click here.