We’re launching a search for our first-ever audience engagement director, somebody who will bring energy, innovation, and a whole lot of strategy to our audience development work—and help people along in their journey from discovery to financial support.
Position Responsibility:
- Grow and engage audiences via search and social
- Oversee social media channels, including but not necessarily limited to Facebook, Twitter, Instagram, TikTok and Reddit
- Lead audience growth strategies to deepen engagement and increase reach (inclusive but not limited to social media, newsletters and other channels)
- Work with newsroom, engagement, marketing, and other key internal stakeholders to identify, understand, reach, and engage target audiences across platforms
- Optimize workflows for featuring reporters’ and producers’ stories on social platforms in a consistent, effective way
- Work with community engagement team and the rest of the newsroom to facilitate audience callouts and closing the loop
- Provide training and other coaching to colleagues on best practices for social media and other digital platforms
Newsletter Strategy and distribution:
- Set newsletter strategy across teams
- Work with product team to streamline and optimize the production and execution of editorial newsletters
- Work with marketing team to streamline and optimize marketing strategies to grow email acquisition efforts, newsletter growth efforts and others through owned, paid, earned and shared media means
- Edit editorial newsletters
- Oversee calendar of newsletters across the organization; manage calendar and provide consistency with style
- Work with product to ensure we’re leveraging technology to best serve and engage audiences
Collaborate with marketing:
- To design efficient growth efforts through paid means for social media, both for brand awareness and for particular products (e.g site), tentpoles or content initiatives
Collaborate with membership:
- Work with vice president, development and membership to develop and execute funnel strategy—and experiments—for growing membership revenue, optimizing the audience and member funnels
- Work with membership and product teams to track and report on key conversion metrics for membership and other revenue opportunities
- Collaborate with cross-functional teams to optimize our audience and member funnels as well as the audience digital journey
Develop SMART, actionable goals and tracking them:
- Determine and own goals for growth and engagement on newsletters, social
- Work with product to develop an engagement measurement and reporting strategy to educate internal stakeholders across editorial, product, and development; this should inform daily and strategic decision-making
Manage social media and newsletter teams:
- Support development of direct reports
- Create an environment that supports learning and collaboration
Required Education and Experience:
- A Bachelor’s Degree, Military Experience or other related experience is necessary.
- 7+ years of experience in the desired, or a related, field
Required Skills, Knowledge and Abilities:
- Experience as a journalist
- Strong writing and editing skills
- Experience running newsletters
- Experience and/or relationships with third-party platforms
- Knowledge of product management
- Strong communication skills, including ability to make analytics and social media trends feel accessible and actionable for editors
- Direct experience in building and developing member messaging journeys that utilize multiple channels including remarketing, email, and social
- Proven ability to synthesize and interpret data and customer insights into successful engagement strategies
- Strong project management skills, excel at juggling multiple projects, staying organized and prioritizing deadlines
- Proficient in customer engagement technology and media platforms
- Strong presentation and communication skills, with the proven ability to gain alignment
- Strong data analytics familiarity and strong understanding of web, mobile, and off-site data reporting systems
- Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions
Preferred Skills and Experience:
- Experience building audience-focused engagement products across via SMS, push notifications and emerging messaging platforms
- Experience managing a team
The salary for this opportunity will be no less than $110,003 annualized and no more than $137,504 annualized.
For further information click here.
