The Shreveport Times in Louisiana is seeking a reporter to cover tourism, commerce and business development.
This position focuses on offering content that shows readers the efforts to grow the local economy through tourism, commerce and business development. Keeps a careful watch on taxpayer spending in economic development and analyzes the effectiveness of that investment.
Stretches past traditional “business” reporting to offer a fresh, innovative perspective on the people and places, trends and developments with the Shreveport-Bossier City business community. Researches, writes and reports compelling journalism that continuously grows a fan base by informing and engaging readers. Acts as a public ambassador through community outreach and connects with readers through social media.
Provides thoughtful analysis of complex issues. Produces watchdog journalism that leads to change. Works with the content coach, content strategists and audience analysts to shape storytelling to meet audience needs and interests on every platform. Contributes to the community’s greater good through impactful journalism.
In this role, you will:
- Creates storytelling that accurately informs, entertains and engages specific audiences and platforms through the use of metrics. Works toward becoming the community’s leading voice in area of expertise.
- Connects with the community through storytelling and outreach (social media, on camera, forums, community leadership, etc.) Provides thoughtful analysis of complex issues.
- Works with content strategist and audience analyst to evaluate what’s working and what’s not, and develops ongoing plans to better satisfy audience needs.
- Collaborates with content team to provide all appropriate elements for stories (i.e. photos, videos and graphics). Captures basic photos and video as needed.
- Promotes personal brand, the brands of colleagues and the institutional brand.
- Coaches and mentors less-experienced journalists.
- Provides great customer service, helping readers find answers and solutions.
- Performs other duties as necessary.
Here’s what you need:
- Ability to produce top-notch watchdog journalism.
- Exceptional cross-platform storytelling skills
- Exceptional core journalism skills (reporting, producing, editing).
- Deep understanding of and curiosity about competition for our customers’ time and money.
- Self-motivation and self-direction.
- Advanced knowledge of social media and how to engage fan base on digital platforms in the public space.
- Photo and video skills.
- Effective communicator; able to get along with diverse personalities.
- Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.
- Knows how to use time effectively in a 24-hour news environment.
- Works collaboratively within a cross-functional environment.
- Must embrace peer-to-peer feedback and training.
- Applies innovative, creative thinking to support the company’s goals.
- Writing, spelling, grammar, AP and local style.
- Industry knowledge.
- Organizational skills.
- Command of media law and Principles of Ethical Conduct.
To apply, go here.
