JoTo PR Disruptors is looking for writers

JOTO PR, an award-winning PR Agency, is looking for remote freelance writers who have professional experience writing media pitches.

ABOUT THE COMPANY

If you’re like me, you’re also sick and tired of the air of mysticism that surrounds the PR industry All the magic words about clicks and impressions, rain dances for a big media hit, the “We’ve sown the seeds, just wait” promises. I founded JoTo PR to help you answer these questions. My team and I spearheaded market research on 5,000 fast-growth company CEOs to figure out what leaders here in the real world think about PR.

ABOUT THE ROLE

Pitches are sales copy to the media to get them to “buy” into interviewing a business leader, key opinion leader or expert and published a story about them.

(A Pitch is communication with media outlets where we highlight a news release and convince reporters to interview a business leader, key opinion leader or expert and/or publish a story about them.)

Pitch to the media in general assignment news, business media, finance, IT and healthcare media. And more…

The position will consist of writing media pitches.

The applicant must understand MEDIA/ JOURNALIST target audiences and follow structural directions provided in order to generate notable media pitches and secure earned publicity.

The writer must have the ability to write concise and message-driven pitches that will positively influence journalists into interviewing the clients and publishing their story.

Candidate should be professional and be able to thrive in a deadline-driven environment.

RESPONSIBILITIES

Write engaging, compelling and relatable media pitches to journalists for client campaigns.
Be comfortable in understanding and applying best practices relevant to various media in different industries (general assignment, business, healthcare, medical technology, IT, insurance, development and finance industries).
Understand different TYPES of media, and media pitches, for broadcast (TV, radio), newspapers, digital news, blogs, podcasts, etc.
Be curious, proactive, and contribute new ideas that display results including finding new ways to attract media attention.
RESEARCH and showcase found knowledge of current news that will entice journalists to want to know more..
Understand the role of EARNED media in cultivating ROI and brand awareness.
Creating compelling headlines and body copy that will capture the attention of the targeted media journalists.

QUALIFICATIONS

Associate (Preferred)
Social Media Writing: 2 years (Preferred)
2 + years’ experience in writing for social media and other forms of publication
Exceptional grammar and spelling proficient
Exceptional proofreading and copy-editing skills are a must-have!
Exceptional at getting to the point without a lot of verbiage for busy journalists
Understand key media buzz words that attract media attention
Proven track record of successful writing, media pitch writing
Fluent in English
Highly organized and able to manage time to meet deadlines
Journalism experience preferred

WHAT TO INCLUDE IN SUBMISSION

Write a short introduction about yourself
Include a paragraph highlighting your writing experience, relevant credentials and publication credits
Attach links to your strongest work or portfolio, and online profile.

COMPENSATION