Red Ventures is looking for a Principal Writer to join our team at Bankrate, with a primary focus on creating world-class content that helps our audience find helpful and actionable personal finance information. This person will use their subject matter expertise and leverage data to create in-depth content while actively engaging with the media and various platforms to advance Bankrate’s reputation as a leading authority in personal finance.
The ideal candidate is a skilled writer with excellent storytelling, project management and communication skills. Additionally, the candidate should have demonstrated examples as a thought leader on personal finance topics, whether through credentials (such as a CFP or CFA designation), media appearances, speaking engagements or on their own social media channels.
This person should have first-hand experience with financial products and a willingness to share that experience through their content to guide users to a financial decision. An understanding of SEO best practices and content distribution are a plus.
What You’ll Do
- Research and write authoritative content on personal finance topics, such as saving money, investing, homebuying, consumer lending, insurance and more.
- Develop engaging and informative articles, guides, product reviews and other forms of media that cater to the needs of diverse audiences.
- Distribute and promote content across various channels, including social media, newsletters and partner websites.
- Ensure content aligns with our brand voice, tone and style guidelines.
- Serve as a subject matter expert, representing Bankrate in media appearances, interviews, speaking engagements and on social media.
- Communicate complex personal finance concepts in a clear and concise manner for different media formats, such as TV, radio, podcasts and online platforms.
- Build and maintain relationships with journalists, reporters and influencers to secure media opportunities and expand our brand presence.
- Stay up to date with industry news and trends, and contextualize that information into actionable takeaways for consumers.
- Strategize new content types (such as video and other multimedia) to enhance the content experience and audience engagement.
- Develop a strong personal brand as a trusted authority in the personal finance space.
- Proactively contribute to industry discussions and thought leadership initiatives through writing bylines, participating in panel discussions and speaking at conferences.
- Engage with the personal finance community by responding to comments, questions and inquiries on social media and other platforms.
- Collaborate with internal teams, including PR and SEO, to leverage your expertise for content marketing campaigns and promotional activities.
What We’re Looking For
- Extensive knowledge and expertise in a single field within personal finance, such as saving money, investing, homebuying, consumer lending, insurance and more.
- Demonstrated expertise and experience, such as certifications, industry experience or board membership.
- Proven experience creating compelling and informative content for various audiences, preferably in an editorial or journalism role.
- Strong research, writing and editing skills, with an ability to convey complex information in a clear and accessible manner.
- Comfortable with public speaking and monthly media appearances, with the ability to articulate ideas effectively and engage with different audiences.
- Familiarity with advanced editorial strategies to maximize content distribution and engagement across multiple platforms.
- Excellent interpersonal skills and the ability to build and maintain relationships with media professionals and industry influencers.
- Self-motivated and able to work autonomously, as well as collaboratively in team and cross-functional settings.
- Up-to-date knowledge of industry trends, regulations and best practices in personal finance.
- Passion for helping our audience understand the complexities of personal finance.
To apply, go here.
