The Audience Engagement Editor helps run a variety of platforms and manages social media priorities 5 days a week. They sit in the newsroom and work closely with edit, video, PR, and other stakeholders to help distribute content and help serve our different audiences. They also assist with data pulls for audience and traffic insights.
- Essential Job Functions | Weight %: Accountabilities, Actions and Expected Measurable Results
40%
Run social accounts including Facebook, Instagram and Twitter; Communicate with editorial team and newsroom to help prioritize daily content; Provide guidance on trending items across social, SEO, and other sources
30%
Brainstorm, workshop, and execute different social content ideas and activations — video series, campaigns, memes, etc.
20%
Collaborate with editorial teams to execute social activations around awards shows, tentpole events, and breaking news; Help with data pulls and analyze key metrics; Deploy news alerts and newsletters; manage any issues or communications with our partners and 3rd party platforms.
10%
Attend events for live social coverage, Instagram Stories, and more; Organize social takeovers and partnerships
100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
Bachelor’s degree in Journalism or related field or equivalent training and/or experience.
Experience:
3-4 years of related experience working in a fast-paced, creative environment or media brand
Specific Knowledge, Skills and Abilities:
- Availability to work evening hours – 11am-7pm PST
- Savvy with social media — an avid user and observer of industry trends
- Strong news judgment
- Familiarity with the PEOPLE brand, particularly on social
- Understanding of SEO basic principles
- Experience with social analytics and reporting
- Impeccable writing skills and attention to detail
- Availability to work during special events, broadcasts, awards shows
Salary: $64480 – $70000
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