Business Insider seeks an advertising reporter

Business Insider is looking for an experienced reporter to cover advertising.

The ad agency world is undergoing huge change. Legacy agencies are under threat from marketers demanding transparency and taking their marketing work in-house and from challengers at media companies, consulting firms, and upstarts. It’s harder than ever for advertisers to reach people who are fleeing ad-supported media. The ad pie is being gobbled up by two tech giants. All are facing a reckoning with their record on issues of race and gender at a time of cultural upheaval.

We’ve already made a big impact with our coverage of these issues and more from inside the companies we cover. We got the scoop on a memo that Facebook sent top advertisers to tamp down a growing ad boycott. We investigated claims of systemic racism at progressive ad agency GMMB. We told the back story of how Publicis’ costly bet on Marcel was riddled with confusion and delays.

e’re looking for someone who can unpack and advance the trends facing marketers and their agencies, break news on the beat, and find out what’s going on inside these companies as they figure out this new world.

The job requires traditional beat reporting, investigative work, and analysis. The successful candidate will spend a lot of time with ad insiders and agencies, and will be comfortable as the face of Business Insider for that industry.

We’re seeking:

• someone with knowledge of the advertising business;

• someone who can work quickly and independently;

• someone whose spelling, punctuation and headline-writing are impeccable;

• someone who is interested in using different formats (lists, charts, narratives) to tell stories in the most effective way.

• someone who thinks the way advertising is usually covered in newspapers and trade mags is criminally boring.

To apply, go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.