Business Insider is looking for an experienced reporter to cover advertising.
The ad agency world is undergoing huge change. Legacy agencies are under threat from marketers demanding transparency and taking their marketing work in-house and from challengers at media companies, consulting firms, and upstarts. It’s harder than ever for advertisers to reach people who are fleeing ad-supported media. The ad pie is being gobbled up by two tech giants. All are facing a reckoning with their record on issues of race and gender at a time of cultural upheaval.
We’ve already made a big impact with our coverage of these issues and more from inside the companies we cover. We got the scoop on a memo that Facebook sent top advertisers to tamp down a growing ad boycott. We investigated claims of systemic racism at progressive ad agency GMMB. We told the back story of how Publicis’ costly bet on Marcel was riddled with confusion and delays.
e’re looking for someone who can unpack and advance the trends facing marketers and their agencies, break news on the beat, and find out what’s going on inside these companies as they figure out this new world.
The job requires traditional beat reporting, investigative work, and analysis. The successful candidate will spend a lot of time with ad insiders and agencies, and will be comfortable as the face of Business Insider for that industry.
• someone who thinks the way advertising is usually covered in newspapers and trade mags is criminally boring.
To apply, go here.