This newly created position will be responsible for Barron’s audience development across all social media and partner platforms in the U.S. and Asia, with a focus on growing our overall audience as well as increasing engagement by our subscribers.
He/she will be embedded within our newsroom but will work closely with a business-side audience development team.
This editor will help craft Barron’s overall social media strategy, along with being the main day-to-day manager of our social media accounts.
Responsibilities:
- Maintain social accounts daily, primarily on Facebook, Twitter and LinkedIn.
- Lead overall social strategy across platforms, in conjunction with a business-side audience development team.
- Analyze analytics (Omniture, Parse.ly, etc.) to inform social strategy, as well as advise on editorial strategies.
- Coordinate the creation of platform-specific content, including live video.
- Optimize editorial content for each social platform.
- Advise on headlines to maximize engagement and SEO.
- Work closely with editors and product team to increase user engagement both on-site and off-platform, through personalized/related content recommendations, continual testing.
- Engage Barron’s audience, especially subscribers, through commenting/discussions, chats, polls/quizzes, and other interactive elements.
- Identify potential new sources of traffic specific to Barron’s target audience (individual and professional investors).
- Form and maintain content partnerships with other sites in order to drive traffic.
Skills/background we’re looking for:
- Thorough knowledge of financial markets and investing.
- Social-specific writing abilities; ability to translate in-depth stories into accurate, shareable social posts and headlines.
- Deep knowledge of analytics platforms such as Omniture, Chartbeat, Parse.ly, Facebook Analytics, etc.
- Ability to synthesize and act on audience usage and engagement data.
- Visual media experience (photography, videography) a plus, as are visual media editing skills.
To apply, go here.
