Bankrate.com, a division of Red Ventures, is seeking an experienced Insurance Editor to join the team.
This is an extremely exciting role for an individual that has experience with writing and editing in the insurance space to lead the charge and use your extensive knowledge of writing, search engine optimization and analytics to develop compelling content for Bankrate.com’s millions of monthly users. The successful candidate will be passionate about creating experiences that engage, influence and educate our users while converting for our advertisers.
In this position you will have the opportunity to build and manage a team of content creators. The ideal candidate will have several years of experience writing and editing insurance content, with a deep understanding of the topic, including auto insurance, homeowners insurance, life insurance, health
insurance and more.
A history of managing a team of writers is a must. All applicants must have a passion for research-driven content and an analytical bent.
Key activities / responsibilities:
- Directly manage a team of writers wholly focused on providing the most
- comprehensive insurance information in the world.
- Assign, maintain and manage a large backlog of insurance content.
- Develop a process for managing and executing the content strategy, including leveraging data to inform an approach, developing a pipeline of prioritized content and formalizing a publishing workflow.
- Work closely with the business intelligence team to design measurement, testing and optimization mechanisms and report on the content effectiveness and engagement.
- Develop and maintain an editorial calendar tied to key themes that support our business goals and marketing plans.
- Develop comprehensive content requirements, content models and business rules for meaningful content presentation.
Who you are:
- A strategic thinker, able to understand Bankrate.com’s business and create new initiatives to drive revenue through personal finance content.
- Obsessed with content quality, structure, performance management and ongoing content optimization.
- Knowledgeable about search engine optimization.
- Able to balance the need to inform our readers with the critical need to rank first via search and drive revenue.
- A leader with terrific communication skills that can serve as an advocate for your team and is comfortable interacting with stakeholders and executives.
- A subject matter expert around all things insurance.
Preferred qualifications:
- Bachelor’s degree
- 5+ years of experience writing, editing or otherwise working in the world of content.
- Experience with Google Analytics and/or Adobe Omniture.
To apply, go here.
